Friday, November 20, 2009

Coffee Business Statistics Report!

Specialty coffee sales are increasing by 20% per year and account for nearly 8% of the 18 billion dollar U.S. coffee market.

Among the average consumption in the United States is 3.1 cups of coffee per day.

DID YOU KNOW? 50% of the population, equivalent to 150 million Americans, drink espresso, cappuccino, latte, or iced/cold coffees.


Independent coffee shops equal $12 billion in annual sales. At the present time there are approximately 24,000 Coffee Shops across the country.

Statistics show there will be approximately 50,000+ Coffee Shops by the year 2010. The average Espresso Drive-thru Business sells approximately 200-300 Cups of Espresso and Coffee Based Drinks per day.
Coffee Consumption Statistics
The National Coffee Association and The Specialty Coffee Association of America conduct annual surveys regarding coffee consumption each year. The gathered data below can be extremely beneficial to anyone wishing to start a business or just have an insight on coffee consumption.

Over 50% of Americans over 18 years of age drink coffee every day. This represents over 150 million daily drinkers. 30 million American adults drink specialty coffee beverages daily; which include a mocha, latte, espresso, café mocha, cappuccino, frozen/iced coffee beverages,
Average Beverage Price: 

The average price for an espresso based drink is $2.45
The average price for brewed coffee is $1.38.
Coffee Cup Consumption per Day:
Men drink as much coffee as women; each consuming an average 
of 1.6cups per day. Women seem to be more concerned about the price than men.


Among coffee drinkers, the average consumption in the United States is 3.2
cups of coffee per day.


The average coffee cup size is 9 ounces.
30% of the population drinks coffee occasionally.Time of day: 65% of all coffee is consumed during breakfast hours, 30% between meals,
and the remaining 5% with other meals.
Preferences:
35% of coffee drinkers prefer black coffee
65% prefer to add sugar and/or cream
Motivations:
Women indicated that drinking coffee is a good way to relax. Men indicated
that coffee helps them get the job done.
Miscellaneous:

The United States imports in excess of $4 Billion worth of coffee per year.

Americans consume 400 million cups of coffee per day making the United States the leading consumer of coffee in the world.

On an average, 250 Cups of and coffee drinks are sold per day at almost any espresso drive-thru business with a great visible location. (500 cups per day is extraordinary.)

Independent coffee shops manage to sell 31% of espresso-based drinks, while the rest is brewed coffee.
Article Source:  www.e-importz.com

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